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Niche
Crypto Trading
Services
UX Research
Concept Development
Prototyping
Brand Identity Design
AI Graphics Generation
Mobile and Animation Design
The project began with a clear challenge: to promote a new product in the competitive crypto trading market while ensuring it stands out from its competitors.
The task was to blend modern technologies with a touch of magical art, creating a brand identity that would captivate investors and traders alike. On top of that, it was essential to design a neat mobile experience to make sure users enjoyed a seamless experience on any device.
Selecting the right fonts was key to setting the tone of the project. After careful exploration, we chose "Radio Canada Big" for its bold, modern look in titles and "Fustat" for its elegant, refined feel in content. Together, these fonts perfectly align with the project's innovative yet artistic style, creating a balance of clarity and sophistication.
The process of choosing the right colour palette was a journey of discovery. Initially, we experimented with palettes from the illustrations, but they didn't quite capture the desired impact. In the end, we found the perfect match in the typography posters, which offered a vibrant and cohesive colour scheme that elevated the entire design.
Finally, smooth animations were integrated into the website to enhance user engagement, making interactions dynamic and intuitive. The mobile version was designed with a strong focus on clarity and responsiveness, ensuring that every user enjoys a seamless and pleasant experience no matter where they are.
Logo Grid
Designing the IntelliTrade logo was a creative challenge that started with hand-drawn sketches in a notebook.
By combining the capital letters "IT" with a candlestick symbol from the stock market, the concept took shape. A structured grid helped refine the design through three iterations until the perfect balance was achieved.
The final touch included selecting a condensed, tall font that complements the candlestick shape, along with a metal grey and light pink color scheme from the brand’s palette.
To bring Altie to life visually, AI-generated imagery was created using Midjourney. The goal was to make Altie feel like a real assistant, giving users a sense of connection and trust in the technology.
Each image was carefully selected to reflect the Magician archetype — mysterious, wise, and powerful — blending futuristic aesthetics with a human-like presence.
AI-generated
imagery
The design concept was built around the Magician and Sage archetypes, symbolizing Altie’s transformative power and deep market knowledge.
To support this metaphor, we created sacred symbols that evoke wisdom, transformation, and a touch of magic, ensuring every design element resonates with the project's innovative and enchanting concept.
To enhance user engagement, smooth animations were integrated into the website, making interactions feel dynamic and intuitive.
I designed dedicated posters that spotlight Altie's key features, using large AI-generated images as visual anchors on plain backgrounds. Bold typography briefly explains each mockup, while integrated logos and graphic elements reinforce the brand identity, resulting in neat, clean, and innovative visual assets.
The design concept was built around the Magician and Sage archetypes. To support this metaphor, we created sacred symbols that evoke wisdom, transformation, and a touch of magic, ensuring every design element resonates with the project's concept.
Founded in the heart of Canada Ottawa, by a team of four enthusiasts with an ambitious goal to make crypto trading easier for everyone. The two significant milestones marked our path.
AI-generated imagery was created using Midjourney. The goal was to make Altie feel like a real assistant, giving users a sense of connection and trust.
In this project, we gave IntelliTrade a fresh look by combining cutting-edge technology with a bit of magical flair, from a new logo to AI-generated imagery of Altie and a sleek, mobile-friendly design. The responsive mobile design with dynamic animations improved user engagement by 21% and a customer satisfaction rate of 34%, making IntelliTrade a standout in the competitive crypto trading market.
